Saba expertly bridges strategy, brand design, product design, and marketing to create seamless experiences. As co-founder at Deztopia, she brings valuable expertise from both enterprise and startup environments to craft solutions that merge business objectives with human-centered design.

Originally from Pakistan, she co-founded Deztopia in 2015 after completing her Communication Design studies, working nights and weekends while maintaining a full-time career to bring the studio's vision to life.
She has a decade of experience orchestrating global projects, managing cross-functional teams, and as a founding team member for three startups, she intimately understands how to build brands and products from the ground up to billion-dollar companies.

Saba approaches design with dedication, commitment, and honesty, always going above and beyond to create transformative "aha moments" that elevate her clients' work. Today, her full focus is on Deztopia, transforming complex ideas into compelling, innovative realities.

Safee is an architect turned designer who bridges architectural thinking and digital design to create meaningful brand and product experiences. As co-founder and Creative Director at Deztopia, he leads a boutique studio that challenges conventional thinking through transformative design.

His entrepreneurial journey began with launching Deztopia straight out of college instead of following a traditional career path. This bold decision preserved his freedom to create without constraints. His architectural background, combined with self-taught digital design expertise, gives him a unique problem-solving perspective—approaching challenges with spatial thinking and finding solutions in unexpected places.

Safee has evolved Deztopia from a promising agency in Pakistan to an established design partner for forward-thinking brands in the US market. He consistently pushes boundaries and sets new standards for brand and digital experiences.