Creating a distinctive brand and digital presence for an innovative AI company emerging from stealth mode.

Across AI is redefining enterprise workflows with reliable, scalable, and accurate AI solutions that transform scattered data from multiple sources into actionable insights. Founded by some of the brightest minds in computer science from Stanford, Berkeley, and USC, the company has developed groundbreaking algorithmic approaches to reliable AI.

As they prepared to emerge from stealth mode, Across AI needed a powerful brand identity and digital presence that would establish them as a significant player in the competitive AI landscape. Our work focused on developing a distinctive visual system and website that would communicate their sophisticated capabilities while emphasizing the transformative "wow" factor their technology delivers to enterprises.

What we did

— Brand Messaging and Positioning
— Visual identity
— Strategy Development
— Website Design

Making a powerful market entrance

The AI landscape is increasingly crowded with solutions promising business transformation, creating significant challenges for new entrants trying to establish credibility and differentiation. Across AI was preparing to emerge from stealth mode with sophisticated technology that genuinely delivered on the promise of AI-driven productivity at scale—but they needed a brand identity that would immediately communicate this value proposition.

The challenge was to develop a visual identity system that would position Across AI as both innovative and reliable—a trusted partner for enterprises seeking to harness AI capabilities without sacrificing accuracy or scalability. The brand needed to convey technical sophistication while remaining approachable and focused on real business outcomes rather than abstract technological promises.

Additionally, as a company founded by leading academic experts in computer science, Across AI needed to balance their deep technical credibility with commercial accessibility, ensuring their brand appealed to both technical decision-makers and business leaders.

Building a system of expansion and precision

Our strategic approach centered on positioning Across AI as "the most reliable companion that helps businesses grow, adapt, and succeed" through AI-powered insights. This foundational idea informed every aspect of the brand development, emphasizing three key attributes: scalability, moldability, and accuracy.

At the heart of Across AI's visual identity is a distinctive logo mark derived from three conceptual elements: the letter 'O' from their name, the universal 'star' symbol associated with AI, and bracketing elements that suggest code. Together, these components create a unique symbol that represents the expandability of Across AI's capabilities across multiple business areas.

The mark visually communicates both technical precision and unlimited potential—core attributes of the Across AI platform. Its geometric construction provides instant recognition while maintaining the flexibility to work across various applications and scales.

Beyond the logo, we developed a comprehensive visual system that reinforces the brand's key attributes. The color palette balances technological sophistication with approachability, while typography selections ensure clarity and professionalism across all communications. The visual language subtly references algorithmic patterns and data visualization, nodding to the company's deep technical expertise without becoming overly abstract.

The strategy deliberately highlights the exceptional academic and research credentials of the founding team, establishing immediate credibility in a field where expertise is paramount. This strategic foundation provided clear direction for developing visual elements that authentically reflect Across AI's capabilities while differentiating them in the competitive AI marketplace.

— Brand Messaging and Positioning
— Visual Identity
— Strategy Development