Empowering individuals to confidently visualize, design, furnish, and experience their spaces through a seamless, all-in-one platform.

Roomie is on a mission to empower people to take control of their space which can alleviate moving-day stress and create a more equitable environment.

Through collaborations with residential apartments and universities, Roomie generates precise 3D visualizations of spaces down to 1mm accuracy. Users can then access and personalize these 3D models to design and visualize their future homes.

Additionally, Roomie is forging partnerships with retailers, consolidating a diverse range of products onto a single platform, enabling users to seamlessly purchase and visualize items from their preferred brands in their precise living spaces.

Upon designing their homes and making purchases through Roomie's platform, users can anticipate a seamless move-in experience. Roomie ensures the delivery of all items before the move-in date, allowing users to step into their new homes with everything waiting to welcome them.

What we did

— Product Strategy and Vision
— Visual design system
— Customer journey mapping
— User flows
— Wireframing
— UI/UX Design

Revolutionize the moving experience by overcoming the challenge of visualizing and planning new living spaces accurately with Roomie's innovative design tool

The challenge of setting up a new living space, particularly when renting or moving into dorms or apartments, is marked by a lack of detailed information about the exact layout, making it difficult to visualize the placement of furniture and décor accurately. Prospective users face the dilemma of not being able to assess the cohesion of their space before making purchases. Additionally, the logistical hurdle of ordering and receiving all items before moving in adds to the stress.

Roomie's product aims to solve this problem by offering a tool that enables users to design, visualize, and confidently plan their space, bridging the gap between imagination and reality. To realize their vision Deztopia helped them develop an experience that caters to users' goals and needs.

Understanding the moving journey

To gain clarity and alignment on Roomie's vision, we began with comprehensive stakeholder interviews that uncovered key product questions, user needs, market strategy, and approach. These conversations provided valuable insights into both business objectives and user pain points.

Our competitive analysis revealed significant gaps in the market. While various platforms addressed isolated aspects of the moving process, none offered a holistic solution that combined precise space visualization, collaborative design, and streamlined purchasing in one integrated experience.

By mapping the end-to-end journey of setting up a new space, we identified critical friction points where technology could create meaningful improvements, establishing a solid foundation for our design approach.

— Stakeholder Workshop and Interviews
— Competitors Research and Analysis
— Journey and Sevice Mapping
— Market Gap Analysis

Four pillars for transformation

Following our initial discovery, we developed a comprehensive vision that aligned stakeholders around a unified strategy. We built this framework around four key drivers based on user needs:

Visualize: Help users accurately preview their space and potential designs, eliminating uncertainty and building confidence in decisions.

Design: Empower users with professional-level design capabilities through intuitive tools and smart assistance features.

Personalize: Create experiences tailored to individual preferences, styles, and budgets.

Simplify: Make the retail experience seamless and reduce moving stress through integrated purchasing and coordinated delivery.

This strategic foundation ensured everyone was aligned on a design approach that was simple, quick, and attainable, establishing clear priorities for feature development.

— Vision Deck
— Strategy Development
— Design Ethos
— Feature Mapping

Reimagining the home setup experience

With our strategic framework in place, we developed a comprehensive product design that addressed each key driver through thoughtful features and user flows.

Cross-Device Accessibility
Understanding that users need flexibility throughout their moving journey, we created a responsive experience that works seamlessly across mobile and desktop. We began by defining the information architecture, structure, and navigation patterns that would provide a consistent experience regardless of device, ensuring users could design their space whenever and wherever inspiration struck.

Intelligent Design Assistance
To help users navigate thousands of product options without overwhelm, we introduced features that make design decisions easier and more confident. This included predesigned rooms that users could customize, mood boards for collecting inspiration, product recommendations that complement selected items, and AI assistance that could generate designs based on style preferences and budget constraints.

Collaborative Planning
Recognizing that setting up a home is often a shared responsibility, we developed robust collaboration features. The platform allows users to coordinate with family, friends, and roommates on design decisions, aesthetics, budgets, and tasks—all within a unified interface that keeps everyone aligned throughout the process.

Seamless Shopping Experience
We crafted an end-to-end retail journey that transforms inspiration into reality. The user experience was optimized at every stage: from discovering products within the context of their space, to adding items to cart, to a streamlined checkout process. Strategic messaging about coordinated delivery before move-in reinforces the stress-reduction value proposition throughout the experience.

— Information Architecture
— User Flows & Wireframes
— Interface Design
— Feature Development
— Interactive Prototyping
— Design System

Reimagining the home setup experience

Roomie's platform successfully addresses the key challenges of moving into a new space by:
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1. Providing accurate 3D visualization of spaces before moving in
2. Offering design tools and assistance that simplify decision-making
3. Enabling collaborative planning with roommates and family
4. Creating a seamless shopping experience that reduces stress
5. Ensuring all purchases arrive before move-in day

By bridging the gap between imagination and reality, Roomie empowers users to confidently design and furnish their new homes, transforming what was once a stressful experience into an enjoyable, creative process.